Tools and resources we recommend for women building businesses

Starting a business can feel overwhelming. There are thousands of tools available, and it’s hard to know where to begin. Below are trusted platforms and products that many entrepreneurs use to plan, launch, and run their businesses.

Some of the links below may be affiliate links, meaning Shadow Her may receive a small commission if you choose to purchase through them. We only recommend tools we believe are genuinely helpful for entrepreneurs. The ⭐ represents products Shadow Her is actively using.

1. Planning Your Business

These tools help you organize your ideas and build a business plan:

• LivePlan
• DreamBuilder
• Notion

Why they’re helpful:
Planning tools help turn your idea into a structured roadmap.

2. Building Your Online Presence

Your website is often the first place customers learn about your business:

• Squarespace Affiliate Program — website builder
• Shopify Affiliate Program — ecommerce platform
• WordPress + hosting partners (e.g., Bluehost) ⭐

Why they’re helpful:
These platforms help you create professional sites quickly and with minimal tech skills.

3. Running Your Business

Utilize resources to increase efficiencies on day-to-day tasks.

• Calendly — scheduling ⭐
• Google Workspace — email & collaboration
• HoneyBook — client management
• Stripe — payments and invoicing ⭐

Why they’re helpful:
They streamline administrative tasks so you can focus on growth.

4. Marketing & Growth

Create high quality marketing materials to best position your brand.

• Mailchimp — email tool
• ConvertKit Affiliate Program — email marketing
• HubSpot Affiliate Program — CRM + marketing suite ⭐
• Canva Affiliate Program — graphic design ⭐

Why they’re helpful:
These tools help you communicate with your audience and create professional marketing materials.

5. Money & Financial Organization

Keep clean books for less stress and the clarity to make informed decisions about your business.

• QuickBooks
• Wave
• FreshBooks Affiliate Program — accounting & invoicing

Why they’re helpful:
They help you track income, expenses, and taxes with ease.

6. Recommended Books & Gear 

• Atomic Habits – build productive habits
• The Lean Startup – smart launch strategies
• You Are a Badass at Making Money – money mindset tips
• Big Magic – creative inspiration

• Big Ass Desk Calendar – visual planning
• Webcam + Ring Light – pro online presence
• Wireless Keyboard + Mouse Combo – comfort & speed
• Noise‑Cancelling Headphones – focus & Zoom clarity
• Portable Power Bank – work anywhere
• Microphone – clear audio for calls and recordings
• Portable Phone Charger – stay connected on the go

Why they’re helpful:
These items help you stay organized, productive, and professional while you’re building your business.