GUIDE

Shadow Her โ€” Business Intelligence Dashboard
โ€”
Business Health
Enter data across sections to see your score
A message from the founder
Marcia O'Connor
"Right now, I want you to do something for me. Put everything down for just a moment. Take a deep breath. Let it out slowly. Feel that? That's the breath of someone who has overcome so much already.

Look how far you've traveled on this journey. The late nights, the doubt, the moments when giving up felt easier than pushing forward โ€” yet here you are. Still standing. Still dreaming. Still building something meaningful from nothing but vision and determination.

The road hasn't been easy, and I won't pretend tomorrow will be either. But you? You've already proven something incredible โ€” you showed up today when it mattered. And I know, deep in my heart, that you'll show up tomorrow too. And the day after that.

You carry within you a force that can move mountains, create opportunities from thin air, and turn impossible dreams into reality. That's not just motivation speaking โ€” that's truth. You are more resilient, more capable, and more powerful than you've ever given yourself credit for.

Never, ever forget the unstoppable force that lives within every entrepreneur. That force is you. And the world needs what you're building."
Marcia O'Connor
Connect
Our Mission

Guiding women entrepreneurs to align their business operations in service of scaling toward the $1M annual revenue milestone and beyond.

This workbook is designed to guide you through various aspects of your business to identify opportunities for increased operational efficiency. Organize, simplify, maximize and strategize.

Your Roadmap
How to Use This Tool

Click any section below to learn what it does and when to use it. Then click Start to jump in.

Ready to begin?

Start with Operations โ€” it sets the foundation everything else builds on.

Business Operations

Legal foundations, SOPs, team, technology, and time โ€” the engine of your business

Scorecard

Operations Health Score

โ€”
Complete the Operations section to see your score

Finance

P&L, cash flow, pricing, and breakeven โ€” your complete financial picture

Revenue

Monthly Income โ€” by Source

Label each revenue source specifically โ€” this feeds your concentration analysis and Strategy projections. The more specific you are, the more useful your data.

Revenue Source (be specific)Monthly Amount
Auto-calculated when you label sources above. If one source is >50%, that's a concentration risk.
Expenses

Monthly Costs + Add Custom

ExpenseTypeMonthly $
Pricing

Pricing Health Feeds Sales

Syncs with Sales section
Cash Position

Burn Rate & Runway

Goals

Financial Goals Feeds Strategy

Flows to 1-Year Strategy plan
Breakeven

Breakeven Analysis

Personal Finance

Personal Financial Health Confidential

Personal financial pressure drives reactive business decisions. Know your numbers so your business strategy is never held hostage by personal cash flow.

Future Planning

Large Upcoming Expenses

College tuition, down payment, buying a business, major renovation โ€” plan for these now so they don't derail your business decisions later.

Expense / GoalAmountTimeline
Building your personalized funding strategy...

Marketing

Brand audit, channel performance, URL analysis, and where to focus your effort

Brand Audit

Brand Foundation Checklist

A strong brand is more than a logo โ€” it's a consistent system that builds trust. Check off what you have in place.

Digital Presence

URL & LinkedIn Audit AI-Powered

Enter your website and LinkedIn URL. Claude will audit them against a marketing effectiveness checklist.

Claude is reviewing your digital presence...
Analytics

Google Analytics Report AI-Powered

Export a CSV from Google Analytics (Acquisition โ†’ Overview โ†’ Export) and upload it here. Claude generates a plain-English report on what's working and where to focus.

Analyzing your analytics data...
Budget

Marketing Budget Fed from Finance

Auto-filled from Finance โ†’ Marketing expense
Channel ROI

Performance by Channel + Add Channel

Channel Priority

Where Should You Focus? AI-Powered

Based on your channel data, Claude will recommend where to invest your time and budget for maximum ROI โ€” whether that's Instagram, LinkedIn, referrals, events, or something else entirely.

Analyzing your channel mix...
Goals

Marketing Goals Feeds Strategy

Flows to Strategy projections

Sales

Pricing, pipeline, customer growth, and revenue per customer

Pricing

Pricing Health

Pipeline

Customer & Revenue

Goals

Sales Goals Feeds Strategy

Projects to Strategy revenue

Strategy

Your 1, 3, and 10-year plan โ€” built from your real business data across every section

Current Trajectory vs. Your 1-Year Goal
Annual Run Rate (now)
โ€”
From your Finance data
1-Year Projection
โ€”
At current trajectory
Gap to Goal
Set goal โ†’
Enter goal below
Current (from your data)
Your 1-Year Goals
Quarterly Priorities

Your Rocks โ€” What Must Happen This Year

Q1
Q2
Q3
Q4

Community

Connect with women entrepreneurs across the region

AI Prompt Library

Copy-ready prompts for every operational area โ€” paste directly into Claude for actionable results

Business Advisor

Intelligence from your data

๐Ÿง 

Enter data across sections to unlock personalized insights, red flags, and outsourcing recommendations.

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