Shadow Her empowers women entrepreneurs to achieve their goals.
Through a safe and inclusive community, Shadow Her fosters mentorship, advocacy, and educational resources for all backgrounds, ages, and abilities. We believe in the strength and capacity of women business owners and founders
Our program is designed to help women entrepreneurs strengthen the inner workings of their businesses. With increased operational efficiencies, these businesses will be positioned to accomplish short term goals and achieve unprecedented success.
The Shadow Her program provides opportunities for women to learn from subject matter experts, grow alongside mentors and maximize resources through an engaged community.
Apply today to level up!
MEET THE TEAM
Marcia Zaruba O’Connor
Marcia Zaruba O’Connor is the CEO and Founder of The O’Connor Group, a
leading provider of Outsourced Human Resources and Talent Acquisition
solutions based in King of Prussia, PA, Raleigh NC and soon Tampa, FL.
The O’Connor Group started in 2007 and currently has over seventy-five
employees around the country. Our main areas of focus are the Professional
Services, Life Sciences/Healthcare, Information Technology and
Manufacturing sectors.
In 2022 alone, The O’Connor Group was fortunate to be the recipient of the
Inc. 5000 Fastest Growing Businesses, The Philadelphia Business Journals’
Best Places to Work and Most Admired CEO awards, The Inquirer’s Soaring
76, Philadelphia Titan 100, and the Entrepreneurs Forum Philly 100 awards.
Currently, Marcia is the President for the Entrepreneur Organization,
Philadelphia Chapter. The O’Connor Group is also a Certified Women’s
Business Enterprise.
Marcia loves helping entrepreneurs and is a proud Founder of Shadow Her, an
organization dedicated to empowering women entrepreneurs to achieve
unprecedented success in their businesses.
Callie kaminskas
Callie Kaminskas is the Executive Director of Shadow Her. A dynamic and purpose-driven leader, Callie brings more than a decade of experience in fundraising, program development, and women’s empowerment.
Her career began in Division I athletics at the University of Oregon, where she was a member of the women’s lacrosse team before transitioning into a leadership role as Director of a women’s athletics fundraising initiative. Her work there set a national standard for advancing women’s sports through philanthropy. Callie continued her career in higher education at Temple University’s Fox School of Business, where she served as Principal Gift Officer, leading innovative donor strategies and raising critical funds to support the school’s mission.
Most recently, Callie worked in personal finance, focusing on increasing women’s financial literacy. This experience now informs her approach at Shadow Her, where she is committed to equipping women entrepreneurs with the tools, knowledge, and confidence they need to scale their ventures.
Callie’s professional journey represents her belief in the transformational power of access, visibility, and connection. Her work continues to be defined by her passion for building impactful programs, scaling organizations, and creating spaces where women can thrive.
ADVISORY TEAM
